Making A Fuss Marketing Services
My marketing services are designed to help you overcome common challenges like content creation being overwhelming, inconsistent messaging, and difficulty in building meaningful connections. Leveraging my top skills, I've crafted a menu of services that not only simplify your marketing efforts but also amplify your unique voice, allowing you to focus on what you love—creating with purpose and passion.
What Sets My Services Apart?
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Targeted Strategies for Creative Businesses: Specialising in brand development, SEO, and content strategy, I ensure your message resonates deeply with your audience.
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Stress-Free Marketing: Say goodbye to marketing headaches. My services streamline your efforts, making it easier to maintain consistency and clarity in your brand communication.
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Proven Results: After implementing my tailored strategies, analytics have shown up to a 50% increase in audience engagement across my clients' websites and social media accounts.
Ready to simplify your marketing and let your creativity shine? Explore my services today and discover how we can work together to elevate your brand.
marketing strategy
A good strategy starts with a strong base. If you want to work on any particular area of strategy together, we can as long as you have the right base to work from. I have listed elements in the order we can work through them in!.
Strategy Lite
Company History: We will chat about your brand's history and background of what marketing you've done up to this point.
Assess Goals and Audit: We will discuss your brand and short—and long-term goals to get a lay of the land. I will then audit your current marketing efforts to find any key issues.
Initial Action Plan: Based on current best practices in marketing, I will then give you an action plan that suggests key actions to address the gap between where you are now and achieving your goals.
Follow-up analytics: We will do a quick review of your analytics to see the impact made, and assess if you need any further support.
Comprehensive Strategy Groundwork
Brand History and Goals: We will discuss what you've done so far, if it's worked, what you have found easy and more challenging, alongside your values and mission, and your goals for the business.
Dream Customer Profile Research: Getting specific when defining your target audience is crucial for creative and purpose-led businesses. Together, we will get into the mind of your dream customer, to pinpoint how they feels and what they truly need from you, with empathy and needs mapping. This will be used to inform a lot of our strategic moves going forward, and our SEO, including keyword research.
Competitive Landscape: Understanding where you sit in your industry, potential collaborators, and customer needs you might be missing the mark on, are all critical aspects of why assessing your competitors is important.
Comprehensive Strategy
Brand: Let's consider how to strengthen our branding and create a brand story that customers will connect with and stay loyal to.
Content: Find a sustainable way to create consistent content that connects to your dream customers.
Marketing: Make a plan to take action strategically, to move towards your key goals rather than throwing pasta at the wall and hoping it sticks.
Follow-up analytics: Implement follow-ups and revisions as necessary to ensure continued alignment with goals.
Book a consultation to find out where we should start, and whether we would be a good fit.
blog writing
Reworking Existing Content
Identify Content Sources: We will look at your existing content, such as newsletters, YouTube videos, workshops, blog posts, and podcasts. We'll explore the (probably) limitless ways in which we can rework it into blogs for your website!
Reformat: From audio to transcript, from transcript to 'How-To Guides' or opinion pieces, we can get the most out of your videos, podcasts, newsletters, workshops and courses. The final format will take advance of SEO techniques like making use of headings!
Linking for SEO: Another key SEO essential will be included in this service; internal and external linking! I will link to relevant pages on your website, or sources referenced in the piece.
Effective Call-to-Action: We will finish off the post with a cracking call-to-action related to the content of the post, to keep your audience engaged with the brand.
Results for your blog: Any number of blogs can be produced to reinforce your branding, values and mission in this way. However many you would like to produce, we can get cracking on!
SERP-Based Content Creation
SERP Research: I will find out what your audience is actively searching for on Google and other search engines, based on your dream client profile.
Research to Answer: Then, I answer those questions! Always making sure to consults scientific, peer-reviewed sources to make sure your answers are credible.
Keyword Research: To throw in a little extra SEO magic, I will do some light keyword research based on your dream client profile, to sprinkel subtly throughout the blog post.
Linking for SEO: Another key SEO essential will be included in this service; internal and external linking! I will link to relevant pages on your website, or sources referenced in the piece.
Results for your blog: Any number of blogs can be produced to better serve your audience with higher value, and get found on Google! However many you would like to produce, we can get cracking on!
Book a consultation to find out where we should start, and whether we would be a good fit.
making "content" easy
If you need some additional brand-building power, we can utilise your existing content to reinforce your values and mission! I can take your existing content, and repurpose it across all platforms, no matter if it's video or copy-based content, and then schedule it all out for you. The only thing you need to do is relax and build stronger relationships with your audience.
Content Repurposing
Existing Content Review: Review and catalogue the client's existing content, such as blogs, newsletters, YouTube videos, podcasts, webinars and workshops.
Assess Effectiveness Against Goals: Determine which content forms have been most influential in pushing you towards achieving those goals you set for your business.
Comprehensive Flow Plan: Develop a detailed plan to focus on creating a content flow - maximising the value from your core pieces of content that support your goals.
Content Creation for One Month: Following the Comprehensive Repurposing Flow Plan to create content for up to 3 key formats:
YouTube shorts | Blog posts | LinkedIn posts | TikToks | Tweets | Instagram captions
Content Scheduling
Planned schedule: Set up a content schedule that optimises the best time to post for your industry on each platform.
Schedule for you: I'll log into your accounts and handle the scheduling of content across any platform you require. No effort on your part, just watch the engagement roll in and build relationships with your community.
Book a consultation to find out where we should start, and whether we would be a good fit.
