Instagram Strategy Tips for Makers, Inspired by Dave the Diver

If you're anything like me, you get unexpectedly inspired in the oddest places... like underwater, pixelated sushi restaurants!

In Dave the Diver (by the brilliant minds at MINTROCKET), there’s an in-game social media platform called Cooksta. Think Instagram, but for sushi. Chef Bancho and diver-turned-restaurateur Dave post their culinary creations to woo critics, foodies, and fans.

But what if Cooksta was real? And more importantly - what if you, as a maker or artisan, could learn from it?

As a marketing strategist who specialises in helping creative business owners, I couldn't help imagining what advice I'd give Bancho and Dave. Because honestly? The principles of brand building for makers are the same, whether you’re sewing, carving, or slicing sashimi.

Here’s how I’d help them (and you) build a loyal following through thoughtful, creative marketing:

1. Tell Stories, Not Just Show Products

Bancho’s sushi is amazing. But without context, it’s just another food pic.

The same goes for your work. Storytelling in marketing is what turns a beautiful product into something unforgettable. Whether you make pottery or textiles, people want to know the why behind the work—your process, your quirks, your passions.

A post about Bancho’s fiery attitude paired with his secret sashimi technique? That's content gold. So is a reel about how you fixed a glaze mishap or the meaning behind your latest woven pattern.

Takeaway: Behind-the-scenes content = connection.

2. Build a Visual Identity That Stops the Scroll

Bancho’s dishes practically glow with ocean-fresh vibrancy. But imagine if his feed used consistent lighting, a signature colour palette, or recurring props (like seaweed or octopus tentacles).

For makers, the same rule applies. Whether you’re photographing jewellery or embroidery, aim for aesthetic consistency that builds recognition. Think:

• Soft natural light

• Repeating textures

• Colour themes that reflect your brand mood
  

Takeaway: A cohesive feed builds trust and makes your work instantly recognisable—even mid-scroll.

3. Understand the Algorithm Without Losing Your Soul

Creativity matters, but so does timing.

If Bancho posts first thing in the morning, no one sees it. But after a bustling evening dive session just before restaurant opening? Prime time.

For makers, this means finding when your audience is most engaged (evenings? weekends?) and interacting in real-time. Reply to comments. Ask questions. Re-share UGC (user-generated content). Algorithms favour relationships. Not just content.

Takeaway: It’s not just what you post, but when and how.

4. Let Your Customers Speak for You

We trust people who’ve “been there.” And nothing builds trust faster than someone else singing your praises.

Bancho should re-share Cooksta posts from happy diners. You? Share feedback from market-goers, workshop attendees, or loyal customers. UGC adds dimension and shows your community in action.

Bonus points if your audience starts making memes about you... Bancho’s temper would be chef’s kiss meme material 😅

Takeaway: Don’t just promote—show the love you’ve already earned.

5. Team Up with Other Creators

Cookfluencers exist. And they’re powerful.

Imagine if Bancho invited one to an exclusive tasting session. Instant exposure. For you, it could mean:

• A joint giveaway with a ceramicist friend

• A shared booth at a craft fair

• A guest blog swap or co-hosted event

  
  

Collaborations grow audiences without the pressure of constant solo promotion.

Takeaway: Don’t go it alone. Craft community, not just content.

6. More Momo, Always

Momo the cat is a minor Cooksta celeb. And frankly, we need more of her.

Algorithms love pets, and so do humans. But this isn’t really about cats. It’s about personality.

Whether it’s a cheeky behind-the-scenes moment, your sketchbook, or your studio mascot. Don’t be afraid to be human.

Takeaway: Delight builds loyalty. And a little whimsy never hurt anyone.

Final Thoughts: What Cooksta Reminds Us About Real-Life Marketing

Whether you’re posting from a deep-sea sushi bar or a sunlit craft studio, the basics for Cooksta/Instagram are the same:

• Show up with intention, not just frequency

• Tell stories that reveal your process, personality, and purpose

• Design a feed that feels like a world your audience wants to explore, not just scroll past

  
  

If Instagram’s part of your marketing mix, let’s make it work for you, without losing your brand to the algorithm.

Together we’ll build a strategy that fits your goals, your pace, and your creative process. No cookie-cutter hacks. Just clarity, consistency, and content that actually connects.