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How a Medieval Tavern Game Taught Me About Customer Segmentation
I love a good management sim, and this one was no different. You build a cosy medieval tavern, serve guests, hire staff, upgrade your space, and slowly expand into new areas like a hotel. It’s one of those satisfyingly calm games that scratches the same itch as tidying your studio or rearranging your market stall.
Oct 7, 20253 min read


Brand Building for Makers:
What The Sims Can Teach Us About Worldbuilding in Marketing If you ever played The Sims, you’ll remember the loading screens: They didn’t...
May 12, 20253 min read


What Tomb Raider Can Teach Makers About Marketing in 2025
Discover what makers can learn from Lara Croft’s legacy. From brand storytelling to evolving your visuals, these marketing lessons will help you build a bold, resilient brand in 2025.
May 7, 20253 min read


What Diner Dash Taught Me About Marketing for Makers: Strategy Over Chaos
Diner Dash taught me early lessons about business. Here's what makers can learn from Flo’s fast-paced world, and why a clear strategy matters more than hustle.
May 2, 20252 min read


Instagram Strategy Tips for Makers, Inspired by Dave the Diver
If you're anything like me, you get unexpectedly inspired in the oddest places... like underwater, pixelated sushi restaurants! In Dave...
Apr 30, 20253 min read


How Not to Be a Dictator: Lessons in Influence from Tropico 6
You start with charisma. Then a few billboards. Then... a personal propaganda radio station. Tropico 6 is a cautionary tale in brand...
Apr 23, 20253 min read


Your Brand Is an Island
If you’ve ever played A Short Hike, you’ll know it’s not really a game about goals. There is a goal, technically, but the magic of the...
Apr 9, 20254 min read


Grow Your Brand with Word-of-Mouth
Let’s be honest, most of us didn’t become makers or crafters because we wanted to be salespeople. We got into this because we love the...
Mar 26, 20253 min read


How Minami Lane Makes a Case for Hyper-Specific Marketing
If you don’t appreciate cosy games, then you might not know what Minami Lane is! I discovered it in 2024 from an Instagram ad, and...
Mar 18, 20254 min read


What Pierre's General Store Teaches Us About Marketing
Despite being the town’s original supplier, Pierre’s General Store relies heavily on tradition and word-of-mouth. In a rapidly changing mar
Jan 14, 20253 min read


Makers Markets: Sales vs Marketing
I was part of a conversation recently about feeling disheartened with selling your product at markets. 👇 "Footfall is dropping compared...
Oct 22, 20244 min read


Decision Fatigue with Marketing
"How can I reduce decision fatigue whilst marketing my business?" Marketing your creative business comes with endless possibilities....
Aug 28, 20244 min read


Navigating Tech Overwhelm in Marketing: A Guide for Small Creative Businesses
Deciding where to focus your efforts online can lead to a sense of overwhelm that stifles creativity and drains energy. In this guide, we’ll
Dec 1, 20224 min read
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