Hi, I'm Georgia, founder of Making A Fuss.
I am a fabric weaver, cosy gamer, cat person, and someone who has spent a lot of time thinking about why creative work matters. I’m happiest near the sea, halfway through a slightly too ambitious craft project, or following a strange little thread of curiosity until it turns into a bigger idea. Making things has always been how I understand the world. Marketing, weirdly, became another version of that: a way of helping people notice, understand, remember and connect with the work someone has poured themselves into.
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Making A Fuss started because I was surrounded by wildly talented creative people who did not even think about building their own businesses. Not because the work was not good enough. It was. Not because they lacked ideas, skill or commitment. They had all of that. But promoting themselves felt impossible. Talking about their work felt uncomfortable. Selling felt like something other people knew how to do. Turning creativity into a career felt unclear, overwhelming, or completely out of reach.
That frustrated me, because I had already been working in marketing for years. I knew marketing was not some mysterious talent reserved for loud, polished, endlessly confident people. It was a set of tools. A way of communicating value. A way of helping the right people understand why something matters. And I wanted more creative people to have access to that.
Making A Fuss grew from that belief: that creative careers should feel more possible. That craft-led businesses deserve support that understands the work, the person behind it, and the strange emotional leap between making something and asking people to care about it.
The goal has always been to help makers, artists and craft-led businesses share their work in a way that feels thoughtful, sustainable and real, so more creative people can keep doing the work they are here to do.
My background
I’ve worked in marketing for the last 16 years, with a decade focused on creative businesses, agencies and craft-led brands.
My background began in textiles, and I trained as a woven textile designer before moving more deeply into marketing strategy. That combination still shapes how I work. I understand the creative process, the emotional weight of making something by hand, and the practical reality of needing that work to support a business. I bring both sides together: the maker’s sensitivity to story, process and material, and the strategist’s ability to turn scattered ideas into a plan that helps people take action.
Over the years, I’ve worked in New York, Manchester, London, Bristol and Vietnam, with and around creative companies including Osborne & Little, Edinburgh Weavers, Dash & Miller and Kova Textiles. My consultancy has allowed me to support independent makers, artists, agencies and small businesses trying to make their marketing clearer, calmer and more connected.
Community is the thread
Marketing has always been about one thing for me: connection.
Ever since I started helping my fellow traders at festivals understand and use marketing, it has always come back to the same question: how can we start conversations, support each other, and help more creative people keep going?
That question has followed me through everything I do. It shaped the way I think about creative business. It shaped Making A Fuss. That question became central to my master’s dissertation, where I researched the role of community in building lasting relationships in the craft sector. The research gave language to something I had already seen in practice: people do not connect with craft-led businesses only because they need a product or service.
They connect with process. With values. With stories. With shared identity. With belonging. With the feeling that they are part of something worth returning to. That is why Making A Fuss focuses on more than visibility. Attention matters, but connection is what helps creative businesses build trust, loyalty and a future.
Creative businesses I've worked with
The bigger vision
Underneath all of this, Making A Fuss is circling two bigger questions: How do we create spaces where creative people are less isolated, more supported, and able to keep making?
And how do we build the conditions that allow creative work to survive?
Right now, Making A Fuss is a digital-first space, offering strategy, marketing insights, talks, workshops and community support for craft-led businesses. But the long-term vision is to bring this work into the real world with a physical space for makers, artists and small creative business owners. Not just a studio. Not just a co-working space. Not just somewhere to sit with a laptop and pretend everything is fine. Something more useful than that.
A place where creative people can work, learn, ask questions, share ideas, find collaborators, drink coffee, talk through the awkward business bits, and feel less alone in the process. Because creative people do not only need somewhere to make. They need places where the practical, emotional and communal parts of sustaining creative work are taken seriously too.
A future Making A Fuss space would be built around that idea: a welcoming, well-supported environment where makers can access knowledge, community, marketing support and honest conversations about what it really takes to keep going. For now, Making A Fuss is growing online. But one day, I hope there will be a door you can walk through, a table you can sit at, and people around you who understand what it means to build a life around making things.
I believe in saying the vision out loud, because the right people cannot find it, support it, collaborate with it or help build it if it stays hidden. If you have any thoughts or have similar passions, please don't hesitate to connect with me on LinkedIn or drop me a message. I would love to hear from you.
Let's work together 👇
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