Marketing Strategy at Making A Fuss
Without a strategy, you are throwing pasta at the wall and hoping it sticks.
🥹 You feel overwhelmed from wearing too many hats
🎭 Marketing feels misaligned or inauthentic
🧍 You don't have ongoing support or the feeling of community
🌫 There is no clear path forward to "success"
The emotional and operational burnout caused by trying to market without guidance, energy, or alignment, can kill your joy. It can kill your business.
👇 with marketing strategy 👇
You’re Not Alone in Your Challenges
Not every maker struggles with marketing, but for many, it feels like a completely different world. A world full of algorithms, engagement rates, and sales tactics that don’t quite fit with the way you create. It’s frustrating when you pour so much care into your work, yet the marketing side leaves you feeling:
🥱 Like sales depend on being “always on.” Showing up constantly, posting regularly, keeping up with trends. It’s exhausting. You want more sales, but at what cost?
🥲 Like marketing pulls you away from making. You started this business to create,not to spend all your time editing captions, analysing engagement, or figuring out SEO.
🤑 Like people don’t see the true value of what you make. You know the hours of skill, patience, and expertise behind your work. But communicating that value? That’s the hard part.
🫥 Like you’re shouting into the void. You’re posting, emailing, trying your best...yet it feels like no one’s actually engaging.
🧍 Like you’re figuring it out alone. Unlike big businesses, there’s no marketing department to turn to, it’s just you, trying to piece it together.
If any of this resonates, you’re not alone. This is the reality for so many makers. But what if marketing didn’t have to feel like an uphill battle? What if it could feel… intuitive? Strategic? Even (dare we say) enjoyable?
That’s where Making A Fuss comes in.
Marketing Strategy Defined:
Marketing strategy is the big-picture plan of how people will find you, understand you, and keep coming back. It's about taking intentional actions, that work together, and compound over time.
want to read some success stories?
What working with Making A Fuss looks like 🔮
Our marketing services are designed to help you overcome common challenges like content creation feeling overwhelming, inconsistent messaging, and struggling to build meaningful connections. With a good strategy, we can not only simplify your marketing efforts but also amplify your unique voice, allowing you to focus on what you love. Creating with purpose and passion.
The Process:
📧 Initial Enquiry
You reach out with your marketing challenges - whether you're launching something new, refining your messaging, or making more sales.
👩💻 Consultation Call
We book a call to talk through where you are now, your goals, and your biggest roadblocks. This is where we listen carefully to understand how to shape a marketing plan that feels strategic, sustainable, and right for you.
✍️ Summary of Call & Recommendations
After our call, we send over a structured plan based on what will be the most impactful for you, including:
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A roadmap of next steps so you know exactly how we’ll work together.
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Transparent pricing with a breakdown of costs, so you always know the investment required for specific outcomes.
📄 Getting Started
Once you decide to move forward, we handle the contract and onboarding to set everything up smoothly. We will then get to work auditing and researching before moving on to strategy! (this is essential to ground the strategy in reality, and make it effective)
🗣 Ongoing Work & Communication
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Miro for visual project mapping – so you always have a clear overview of what’s happening.
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Email check-ins – keeping communication focused and efficient.
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Regular touch-base calls – making sure we’re on track, with room for adjustments.
💸 Payment & Budgeting
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All at once payment or payment plans - so you can get the help you need, sustainably.
Action after strategy: MAF on retainer
As you can see, building a strategy will give you a to-do list. And we don't want to leave you stranded with that to-do list, because overwhelm is the enemy!
That's why Making A Fuss is available on retainer, so you can get the support you need in staying committed to the plan. Buy hours of support, invoiced monthly, to make sure there is always someone on hand to help:
01
Event launch planning
Got an existing strategy in place, but it's time to launch a new course, product or collection? We can ensure brand consistency and a successful launch.
03
Content repurposing
Don't have time to be everywhere at once? Create your visual and text once, and let us handle the resizing and scheduling of content.
02
1-1 power sessions
Feeling lost, unmotivated or confused? We can have sessions together to coach you through the stickiness and keep you moving forward with the business.
04
Performance reviews
The only way you will know if success has come your way is through measuring. Don't have time or don't understand the metrics? We can help.
Sam Millar, Osborne & Little
Georgia is a delight to work with, she is exceptionally organised and professional, and has a wealth of marketing knowledge.
Before We Work Together...
Marketing often starts as something you think you should be doing. You try posting on social media, tweaking your website, maybe even dabbling in SEO or newsletters. But despite all the effort, it still feels like you're throwing things at the wall and hoping something sticks.
You want your work to be seen, but it’s frustrating when:
👻 The posts you pour effort into barely get engagement.
😩 You feel unsure about what to say. So you either say nothing or overthink every word.
🫣 Marketing always ends up at the bottom of the to-do list because, honestly, you don’t love doing it.
At some point, you start wondering if it's even worth it. If maybe you're just not "good" at marketing.
But the truth is, you don't need to be good at marketing, you just need a way of doing it that works for you.
What It’s Like Working Together
From the moment we start working together, everything starts to feel clearer.
Instead of endless trial and error, you have a structured plan designed around your strengths. Instead of feeling like marketing is a chore, you see how it can be woven into your creative process.
One of my clients put it perfectly:
💡 "Marketing finally makes sense. I have a plan, not just random posts."
Another said:
🎯 "Georgia takes the time to understand you as a person and how you want to present yourself."
For instance, in our case study on turning overwhelm into a playful, strategic marketing plan, we transformed a client's scattered efforts into a cohesive strategy that resonated with their audience.
You start feeling more in control, more confident, and even excited about sharing your work.
How It Feels When We’re Done
By the time we wrap up, something shifts. You’re no longer second-guessing every word, every post, every decision. Marketing isn’t a looming task you dread—it’s a tool you understand, something that helps rather than hinders.
You know what to do next. Not because I handed you a rigid formula, but because we built a strategy that fits the way you work best.
💬 “I finally feel like I have control over my marketing. I know what to say, how to say it, and I don’t feel weird about it anymore.”
🌱 “Marketing doesn’t feel separate from my creative process now. It just makes sense.”
✨ “I feel like I can actually grow my business now, instead of just hoping people find me.”
💖 "For the first time, I feel proud of how I present my work. My brand finally feels like me."
This transformation is evident in our case study on scaling social media without losing brand identity, where the client felt empowered to expand their reach while staying true to their core values.
If you want to feel this shift for yourself, let’s chat.
ready to do this thang? 👇
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