What Diner Dash Taught Me About Marketing for Makers: Strategy Over Chaos

I played Diner Dash relentlessly as a kid. It’s probably the reason I got into hospitality. I was obsessed with the fast-paced chaos of running a restaurant, keeping customers happy, and making sure everything ran smoothly. It felt like a puzzle, and I loved figuring out how to optimise every move.

But here’s the thing. Diner Dash made it look like "build it, and they will come." Real-life business? It doesn’t work like that.

Even the best ideas need a strategy. If Flo were launching her restaurant today, not in a game but in the real world, right alongside all of us selling handmade work, here’s where I’d start.

💜 1. Lead With Values and Mission

People don’t just buy food, or jewellery, or prints. They buy into a story.

What’s the heart of your business? Why do you do what you do?

For makers, your “why” is often your strongest asset. It builds trust and connection. When people understand your mission, they’re more likely to stick around and support your work long-term.

🍦 2. Create a Memorable Customer Experience

In the game, Flo succeeds because she adapts. She learns what each customer needs and adjusts accordingly.

For you, that could look like:

• A distinctive stall display that draws people in

• Thoughtful packaging that feels personal

• A simple and intuitive website that reflects your personality

Customer experience shapes how people feel about your brand. It’s worth the effort.

🐾 3. Build Hype Before They Arrive

In Diner Dash, customers appear like magic. In real life, they don’t.

To grow your handmade business, visibility is everything. That could be:

• Posting behind-the-scenes content on Instagram

• Collaborating with other creatives

• Writing newsletters that tell your story and invite connection

Marketing isn’t just for launch days. It’s what keeps your audience engaged and curious.

📈 4. Grow with Intention

Flo moves to the next level fast. But in real business, growth works best when it’s thoughtful.

This might mean:

• Checking in on what’s really bringing in income

• Letting go of products or platforms that feel draining

• Choosing your next steps based on values, not trends

  
  

Growth that respects your time, energy, and purpose will take you further.

Final Thoughts: Strategy Over Hustle

Whether you’re prepping for a market, building an online shop, or designing your next product, remember this.

The best businesses don’t just keep busy. They make smart, strategic moves that support their long-term vision. You don’t have to do it all. You just need a plan that works for you.

PS: Got a childhood game that secretly shaped your business brain? I would love to hear it.